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The Dubai Festival City Mall Festive Season 2018 was a grand event that transformed the mall into a winter wonderland with a variety of attractions and activities for all ages. The highlight was the Winter Wonderland at Festival Bay, which featured captivating light displays, festive decorations, and an interactive light park. The annual Christmas tree lighting ceremony took place on December 7, accompanied by the latest festive-themed IMAGINE show, a spectacular light and water show synchronized with music.

The event also included a charming alley of festive kiosks, where visitors could shop for Christmas items and meet iconic characters like Gingerbread Man, Jack Frost, and Frosty the Snowman. Other attractions included Winnie the Pooh's Enchanted Festive Forest, Santa's log cabin for photos and wish sharing, and various holiday-themed workshops for children​ (Al Futtaim Malls)​​ (Al-Futtaim)​.

Festival-goers enjoyed live music, caroling, carnival rides, games, face painting, and the 20-meter festive tree, visible from the Business Bay Bridge. The Festive Terrace offered licensed dining and festive-themed food and drinks, including treats from Holland House Mini Pancakes and Wok Boyz. There were also retail pop-ups from brands like Robinsons, Daiso, Build-A-Bear Workshop, and Bath & Body Works​ (Insydo)​.