Project: #Dubai with Google Influencer Day

Client: Google
Category: Technology & Social Media

Description of the Project/Brief

Google organized the #Dubai Influencer Day to engage with influencers in the region and showcase the latest innovations and tools offered by Google. The event aimed to foster relationships with influencers and help them leverage Google's products to enhance their digital presence.

Challenges

Bring together a diverse group of influencers from various niches.

Demonstrate the value and capabilities of Google's tools and services.

Create an engaging and educational experience for attendees.

Strategy

Invite prominent influencers from various fields such as technology, lifestyle, and travel.

Develop interactive sessions and workshops focused on Google's products.

Provide hands-on experiences and real-time demonstrations of Google's tools.

Solution

Hosted the event at a prominent venue in Dubai, ensuring accessibility and convenience for attendees.

Included keynote presentations, panel discussions, and interactive workshops.

Offered networking opportunities to connect influencers with Google experts and each other.

Creative Output

Successfully engaged influencers, with many sharing their experiences on social media using the event hashtag.

Enhanced awareness and understanding of Google's tools among influencers.

Strengthened relationships between Google and the influencer community in the Middle East.