Client: Red Bull
Category: Sports & Entertainment

Description of the Project/Brief

Red Bull orchestrated a thrilling stunt featuring a Formula 1 car on the helipad of the Burj Al Arab in Dubai. The stunt showcased former Formula One driver David Coulthard performing high-octane maneuvers, including "donuts," atop the iconic hotel’s helipad, 210 meters above ground.

Challenges

Execute a high-risk stunt on a very limited and elevated space.

Ensure the safety of the driver, crew, and equipment.

Capture global attention and generate media buzz for Red Bull Racing.

Strategy

Select an iconic and visually striking location to emphasize the daring nature of the stunt.

Utilize the expertise of an experienced Formula One driver to perform the stunts.

Leverage Red Bull's media channels to broadcast the event to a global audience.

Solution

The helipad of Burj Al Arab was chosen for its unique and challenging setting.

David Coulthard was brought in to perform the stunt, ensuring precision and expertise.

The event was extensively promoted and covered through Red Bull’s media networks, including live streaming and social media.

Creative Output

The successful execution of the stunt generated widespread media coverage and significant online engagement.

Stunning visual content showcasing the Formula 1 car performing on the helipad was shared globally, enhancing Red Bull's brand visibility.

The event reinforced Red Bull’s reputation for pushing the limits and creating thrilling, unforgettable experiences.