The Ford Atlas launch at Dubai Media City was a significant event, showcasing Ford's innovative concept vehicle. The Ford Atlas, first introduced at the 2013 North American International Auto Show, served as a precursor to the 2015 F-150. The Atlas featured an aluminum-intensive construction that reduced weight by approximately 700 pounds compared to its steel-bodied counterpart. This concept vehicle included advanced features such as active wheel shutters and a second-generation 3.5L twin-turbocharged EcoBoost V6 engine with start-stop capability​